Even More Tenuous-er

Go one step further...Americans need access to poor quality unreliable vehicles so that there remains a high need for mechanics and auto clubs like AAA. Turns out they're the secret linchpin to the economy and must be insulated from failure.


Here's another question:

How many commerical sets have you seen that do NOT include a car commerical?

I'd be willing to wager that at least 70% of commerical sets include an automobile ad. So it's reasonable to ask this-

If you auto makers are hemmorhaging money faster than David Wells eats doughnuts, how can you justify the exorbitant amount of advertising dollars you spend hawking you crappy wares?

Now I'll be fair. According to Nielsen, advertising numbers are actually down this year for the Big 3. Yet, the totals are still staggering:

GM...you spent $1.25 BILLION on advertising in the first half of 2008.
Ford, you topped out just under $1 BILLION.
Chysler, you were somewhat more responsible (used loosely) at half a BILLION.

http://blog.nielsen.com/nielsenwire/tag/auto-ad-spend/

You guys are losing billions of dollars per year, and have been for a number of years, yet you feel it's wise to drop 10 figures bombarding America with commericals. Do you really believe that there's a single person in this country who doesn't know what you sell?

I guess it's an old ad-man technique. If you can't make better products, then at least be louder than the other guy. And do it more often.